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Summary

 

Accomplished communications leader with experience writing, editing, and managing communication plans and components. Nuanced understanding of the ways brand and reputation concerns inform decision-making. Strong analytical skills. Adept presenter, facilitator, and trainer.

 
Work Experience

 

Assistant Director-Editorial
Rutgers, The State University of New Jersey
(July 2007-Present)
Office of Creative Services
Department of University Communications and Marketing

 

Responsibilities

  • Guide cross-functional teams including internal clients, designers, photographers, writers, and web developers to help plan communications and oversee development of supporting digital and printmaterials.

  • Supervise and mentor project managers/editors and print purchasing coordinator.

  • Prepare and maintain project schedules and cost estimates and for complex, multi-component projects, delivering under budget and on time.

  • Direct and schedule work of freelance photographers, designers, and writers.

  • Write, edit, proofread, and fact-check print and web communications.

 

Accomplishments

  • Project managed the first set of Rutgers Day communications materials. Facilitated the development of new branding, messaging, and creation of more than 70 print and online components. Standards set and advertising copy written are still in use.

  • Was the only assistant director selected to lead communications teams related to the Rutgers-UMDNJ integration.

  • Served on the Rutgers University–New Brunswick marketing committee.

  • Actively teaching communications planning workshops for university employees twice a year in the Rutgers Communicator Certificate Program, earning high assessment scores each time.

Specialties

 

PROJECT MANAGEMENT

TEAM LEADERSHIP

WRITING AND EDITING

STRATEGIC PLANNING

DIGITAL COMMUNICATIONS

CONTENT DEVELOPMENT

PRINT COMMUNICATIONS

BUDGET MANAGEMENT

MANAGING EMPLOYEES

Awards
 

 

 

Senior Editor and Communications Specialist
Kean University
(June 2002-July 2007)
Department of University Relations

 

Responsibilities

  • Served as Managing Editor of the semiannual Kean Magazine and weekly Administrative Report, planning editorial content and production.

  • Reviewed website, wrote text updates, ensured that press releases and event listings were current. Edited and proofread email blasts from executive staff to university community.

  • Helped plan and execute major events and managed creation of supporting print and web materials.

  • Covered newsworthy events and wrote related stories for online and print publications.

  • Proofread, edited, and fact-checked all communications.

  • Wrote press releases and pitched stories to local news media.

  • Fielded press calls for information as needed.

 

Accomplishments

  • Promoted to role from position of writer and communications specialist in 2004.

  • Reorganized kean.edu website. Created new site architecture, and rewrote and edited content.

  • Project managed the first Family Day event. Set standards and strategies used for subsequent years.

  • In absence of university spokesperson, maintained poise and discretion during a 2007 media inquiry regarding former Gov. McGreevey teaching at the university.

 

 

GOLD WINNER, 30TH ANNUAL EDUCATIONAL ADVERTISING AWARDS

Honors College Brochure (2015)

 

CASE DISTICT II GOLD MEDAL

Best Practices in Communications (2014)
Comprehensive communications supporting the integration of the university with most units of legacy UMDNJ.

CASE II SILVER AWARD
Multiple-Page Publication (2012)

CASE II GOLD AWARD
Website (2011)

 

ART DIRECTORS CLUB OF NJ
CERTIFICATE OF EXCELLENCE
University Undergraduate Admissions Viewbook (2010)
 

Download Resume
 

 

 

2010 - present

2010 - present

Marketing Writer
A.M. Best Company
(June 2000-June 2002)
Marketing Sales Department

 

Responsibilities

  • Wrote, edited, and proofread copy for company website, e-mail campaigns, online banner ads, printadvertisements, press releases, direct-mail packages, brochures, sales-support materials, yearlyproduct catalog, and trade show collateral.

  • Managed the successful completion of projects by coordinating with editors, product managers, sales support, design team, and production department.

 

Accomplishments

  • Part of a three-person team that created and implemented first web version of product catalog.

  • Initiated and conceptualized new approach for Best's Review sales kit, wrote new content, project managed new design, and earned accolades from sales staff.

Assistant Account Executive
UniWorld Group, Inc.
(June 1999-June 2000)
AT&T Account

 

Responsibilities

  • Researched and wrote marketing briefs, conference reports, and presentations.

  • Managed a selection of print, radio, television advertising, and special event projects.

  • Ensured that all projects were in compliance with client's corporate identity guidelines.

  • Managed and tracked the client account budget.

  • Carried out the purchasing and trafficking of all print and broadcast media for assigned clients.

 

Accomplishments

  • Began working as an administrative assistant and was promoted twice in one year.

  • Planned and launched the AT&T Black History Month website in collaboration with multimedia vendor.

Education

 

Rutgers, The State University of New Jersey

Master of Communication and Information Science with Concentration in Digital Media

(expected May 2015)

 

Hunter College of the City University of New York

Bachelor of Arts, English Literature and Interdisciplinary Honors Curriculum

 

 

© 2015 by Faith Jackson

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